alchemy body shop

The Blog

Welcome, to our blog!

Here you'll find some insights on healthy living + wellness tips that we've carefully curated for your enjoyment. Be well!

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The simplest things are also the most extraordinary things, and only the wise can see them. -Paulo Coelho

In Purpose, On Purpose, With Purpose.

al·che·my- a seemingly magical process of transformation, creation, or combination.


Paulo Coehlo was used to change my life forever. For years I had been hearing about The Alchemist but had never picked it up.

I was at a point in my life where I felt so confused about my purpose. I knew what my passion was... but my purpose? Not a clue. In my case, I wasn’t sure if my passion + purpose went hand in hand.

In 2015, after years of hearing about this book, I finally decided to buy it + even then it took me months to actually pick it up + read. With that being said, many times the answer is in front of our face, but we only see it “unveiled” at the right time. And by right time I mean when we decide to be an active participant in our lives and seek out the answers to those burning questions.

From beginning to end, this book helped me realize that by trying to quiet down + control my passion I had been forfeiting my birthright. Day + night I had these “crazy” thoughts of creating, it was on my mind 24/7. After all, we were created TO create. One day I decided to take the focus away from what I thought purpose meant + started to focus more on my passion. 

At that time, my definition of purpose was that I was designed for ONE reason and that I couldn’t possibly be given the freedom to do anything outside of that. Now, I’ve come to see that the word purpose is just an umbrella. It’s a covering, not a restriction. There IS freedom in purpose. I was led to one of my purposes in life when I allowed myself to focus on my passion.

Since then I've realized that Alchemy Body Shop didn’t begin in 2016, it began in 1991.

I am in a constant process of transformation | created to create| made up of a combination of spirit + earth.

I am the definition of alchemy.

So join me in pursuing your dreams + passion, fearlessly. Step into what you’ve been called to do.

“Tell your heart that the fear of suffering is worse than the suffering itself. And that no heart has ever suffered when it goes in search of its dreams, because every second of the search is a second's encounter with God and with eternity.”- The Alchemist

Be well-

Veronica, Owner + Founder

Veronica Smith